10 10 14
Making sport bigger
Canal+, France’s premium subscriber channel for movies and sports, kicked off the French football season with a new campaign created by BETC, featuring their new tagline “Making Sport Bigger is Our Sport.” The film illustrates the channel’s football passion and expertise by showing just how far its cameramen are willing to go to capture the most spectacular images from the best matches of France’s Ligue 1, the Champions League and the Barclays Premier League.
02 10 14
The legend returns
Thirty years after the 205 GTi, Peugeot is reinterpreting the legend with a radical new version of the 208 GTi. This was the perfect opportunity for Peugeot and its agencies BETC and Havas Düsseldorf to revisit one of the brand’s most iconic films: 205 GTi and the bomber, directed by Gerard Pirès. The project was entrusted to the filmmakers’ collective, the Andy’s, who delivered a spectacle which matches the sportiness of the 208 GTi 30th. The launch of the film is accompanied by a digital programme that will build on the experience of the film (making of, bonus scenes, movie posters, photos, videos etc.). Throughout the campaign, the hashtags #GTiLegend and #Peugeot will bring together comments on the campaign.
10 09 14
Life is on
Following a competition for the launch of its new global campaign, Schneider Electric called on BETC Digital and BETC with a clear objective in mind: to become the most engaging energy management brand, in a sector where consumers are not aware of brands as such. The new campaign is based on the idea: “Life is On,” which positions Schneider Electric as an amplifier of home life. The viral film created by BETC Digital and BETC, “Life is On by Schneider Electric, Raccoon dance party!”, demonstrates the “Life is On” concept in the most unexpected of ways … thanks to a band of raccoons.
A new website has also been developed, rethought and redesigned, with a user experience focused on the end user. The new global platform has already been launched in Russia and Indonesia, and will be deployed in eight other countries, including France, by the end of the year.
08 09 14
It’s wild out there
One year after celebrating its 160th birthday, Aigle is back with a new campaign for Autumn/Winter 2014 developed by BETC. For this campaign the brand has moved into Paris, where the desire for nature is all the greater given how hard it is to come by in the city. The new slogan “It’s wild out there” becomes the motto of a new, urban, young generation. An invitation to reconnect with nature through a series of little transgressions, such as walking barefoot on the lawn, hanging birdhouses or taming a stone lion.
29 08 14
After two campaigns developed for “L’Homme” and “L’Homme Sport” this year, our collaboration with Yves Saint Laurent Beauté continues with the launch of the new perfume “Black Opium,” the brand’s new feminine fragrance, a rock n’ roll interpretation of modern addiction embodied by the English model Edie Campbell. In the campaign film directed by Daniel Wolfe, she embarks on an exhilarating quest in search of her perfume through Shanghai. A print campaign, shot by Mathieu César, also accompanies the launch.
24 06 14
For the launch of the Ratatouille attraction at Disneyland Paris, we have come up with a new integrated campaign as a taster for this totally immersive experience. The new Ratbooth application is at the center of the campaign. With your smartphone or your computer, channel your inner rat with the app’s facial recognition system. Customize your coat, build, eye color, sex, accessories and make your friends laugh by sharing your videos and selfies! The Ratbooth app is also accompanied by a poster campaign and a TV spot.
13 06 14
Being the bear
Following on from the Cannes Film Festival, Canal+ is presenting an exceptional series of films. To take viewers further into the world of movies, we developed an interactive online experience allowing you to step into the shoes of the famous Canal+ bear, Paul Bearman and take over your own set. Test your directing skills at danslapeaudelours.canalplus.fr/en
11 06 14
The amazing making of
Following on from the success of “The Amazing Baby & Me 2” campaign for evian (over 25 million views and 1.5 million shares to date), we wanted to give you a little look behind the scenes, so you can see how this particularly “amazing” baby came to life.
02 06 14
The Tweet Cellar
For the first time, France was represented at South by Southwest (SXSW) 2014 with the French Tech Club and the French Tech Pavilion. But how interested would people be in what France has to say about technology? To draw attention to the French presence at SXSW, we came up with the idea for a Tweet Cellar, which would refine users’ tweets just like a fine wine. The Tweet Cellar initiative brought in a 400% increase in visitors to the French Pavilion and lots of international media coverage. Check out the case study of the Tweet Cellar above and turn your tweets into grands crus with the #TweetCellar hashtag.
22 05 14
The imagination castle
From May 8-11 the Tuileries gardens in Paris were home to a castle made up entirely of giant children’s drawings. This installation was based on the Disneyland Paris promise : to bring children’s imagination to life. In February, Disneyland invited children to send in drawings of the castle of their dreams to a dedicated website. A team of art directors from BETC and architects from the agency Search then selected 16 drawings from the 1300 submissions and, after several months of work, turned them into a construction measuring over 10 meters high. Three episodes revealing how this project came together were published online at http://chateaudelimagination.fr/
The 16 winners from the four corners of Europe, came to the inauguration to see their drawings brought to life. And for 10 days, the Concorde metro station was completely covered with the drawings of children who participated in the contest, to thank and pay tribute to their imagination.