27 07 11
BETC launches in London
“Our activities are located at the crossroads between art and trade and we want to promote a certain idea of quality at all levels of communication and in all media”. The company will be led by Matthew Charlton, formerly President of Modernista! and Managing Director of TBWA London, and Neil Dawson, formerly Worldwide Chief Creative Officer for Philips at DDB. The agency has stared out with a staff of 10 and is looking to recruit new bees to the hive.
BETC has opened a new agency in London, a natural choice for the development of the agency. As Rémi Babinet and Mercedes Erra explain, “London is a reference in terms of quality, intelligence and efficiency in design and advertising. It is one of the world’s biggest media and business capitals and setting up an agency there is very important to us.”