21 05 12
A new kind of card
3 years ago Crédit Agricole partnered with the channel M6 to launch a new card for young people (aged 12-25) giving them access to a host of good deals. To enhance this partnership with M6, BETC has associated the bank with the popular TV series SODA. In collaboration with BETC, Crédit Agricole created several short films in the SODA style that showcase not the product, but what young people are looking for: a solution adapted to their changing needs and their desire for independence. This new campaign for the M6 Mozaic card includes 2 films, launched on May 20th, the ca-mozaic.com website, and a series of posters in branches.