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Bruises
In 2011, 122 women died as a result of domestic violence in France. The French women’s rights organisation Ni Putes Ni Soumises (NPNS) is pushing to raise awareness about this issue. BETC Paris is a long-time partner and supporter of NPNS and as part of our pro bono work we created the latest print campaign “Bruises” for the organisation. The visuals, which at first glance appear to be abstract fine art photographs, reveal an important message as each one of them tells a tragic individual story of deadly domestic violence. The campaign was launched throughout France in advance of the International Day for the Elimination of Violence against Women on November 25th.
