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Even nature would be charmed
The agency BETC Luxe continues the Van Cleef & Arpels “Even nature would be charmed” campaign with 4 new visuals. Building on its success since the launch in 2011 with the Grand Prix Stratégies for Luxury, this campaign moves away from the usual representations of the world of jewelry. For this new chapter, butterflies, flowers, stars and snowflakes intertwine with the jewelry to highlight the delicacy of the pieces. Photographed by the famous Italian couple Coppi Barbieri, these new visuals were released in September 2012 in the press, billboards and digital banners.