26 09 12
Life is Magnifique
For the second phase of the “Life is Magnifique” advertising campaign, Sofitel and BETC have focused on the brand’s flagship hotels, giving a glimpse of each site’s personality from the monumental architecture at the Sofitel in Chicago to the high fashion spirit at Sofitel Paris Le Faubourg. The campaign is in the format of a classic handwritten travel journal, complete with souvenirs like photos, luggage tags, and hotel business cards, all framed in a leather-bound notebook.
