02 08 12
Obsession
Obsession, the Nouvel Observateur’s fashion, trends and culture magazine, launched its iPad application on July 30, 2012. With the magazine’s editorial staff, BETC, BETC Content and BETC Digital Content developed exclusive content for the application. For the section “Une obsession de marque”, we designed an interactive object to highlight the spirit of the Chanel brand. This “reversible” film which can be played forwards or backwards, plays on black and white, mirrors and reflections, and includes a soundtrack that can be listened to in both directions by rotating your finger around the logo of the legendary brand. As Coco Chanel said “The luxury is that the reverse is just as beautiful.”
