07 09 12
Powers of seduction
With the “Boost Your Sixt Appeal” Facebook application developed by BETC and BETC Digital, the car rental company Sixt is adding a new digital component to its “Boost Yourself” campaign. The application lets you evaluate your powers of seduction by analysing all your interactions on Facebook with the opposite sex since the creation of your account. Depending on the result, the application will give you a discount on one of its rental vehicles to boost your powers of seduction. The lower your score is, the more you will benefit from significant discounts on larger vehicles.