29 05 12
Stories of sport
For the arrival of summer, Decathlon is launching 3 new films about the joy of sport and shared moments. Developed by BETC and directed by Arnaud Roussel, this new TV campaign is based on a series of tender, funny, or unusual moments, where the summer holidays become the perfect excuse to rediscover the simple pleasures of sport. The films are built around a simple and democratic promise: “Les belles histoires de sport s’écrivent chez Decathlon” (the most beautiful stories of sport are written in Decathlon). Here are two of the movies on hiking and snorkeling.