18 09 12
The first scent
The new film for the first Lolita Lempicka perfume produced by BETC, goes beyond advertising conventions to borrow from the world of cinema. Shot in cinemascope amd lasting 2m50s, it features the American actress Elle Fanning and is directed by Yoann Lemoine, who also composed the music under the name of Woodkid. It focuses on the essence of a first perfume: the awakening of desire. The film will be broadcast on French screens (cinema, internet, TV) from 18 September.