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The next millionaire
4 years after the launch of the new Loto in 2008, the Française des Jeux has launched a new campaign developed by BETC with the sense of humour which has become an integral part of the Loto image. Loto is the game of chance which made the most millionaires in France with 47 winners in 2011. This new campaign uses this statistic with a counter that changes as the number of winners increases. This tongue-in-cheek campaign draws attention to the “problems” of wealthy people: although they are happy, they encounter the little everyday worries of the rich.