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To announce its excellent ratings numbers (5th thematic channel for 15+ and for women 15+), the 13ème RUE channel teamed up with BETC to come up with a unique marketing operation. Over 500 media contacts were each sent a “target practice” poster representing a media target (25-49 or housewives 15-49). Each poster had been perforated by real bullets. The message is simple: “Pour atteindre votre cible, faites appel à des professionels” (To reach your target, call in the professionals). This making-of video shows the 13ème RUE team, heavily armed, hitting the target at a shooting range. View the full campaign at www.13emerueuniversal.fr/lacible.