13 09 12
Torture tests
Cuir Center, the leading brand of leather couches in France, has just launched the second phase of its sofa “torture test” saga with two surprising new films, “the ram” and “the hyenas”. These new films, developed by BETC Shopper alongside the landmark “sea lion” film of the first phase of the saga, highlight the campaign signature: “We know how to make sofas. You’ll know how to love them.”