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For Fall/Winter 2012 Lacoste L!ve has launched a new, highly graphic collection. After New York, where the brand introduced three young talents, Lacoste L!ve moved to Montreal to discover two artists who were given carte blanche to create a work specially for the “Unconventional Talent” campaign co-created by Nurun and BETC Luxe. The multi-talented designer Julien Vallée has created an installation for the background of the BETC Luxe print campaign. Meanwhile, the group Cosmetics produced a song, “Breathless,” which is streaming for free on the brand’s SoundCloud page.