21 01 13
Victimes & Citoyens
The Victimes and Citoyens association is a member of the French National Council for Road Safety and has been working since 2004 to raise awareness of the dangers of the road. The organisation, which traditionally has focused on direct action, wanted to affirm its commitment against drinking and driving among young people through a print, radio and poster campaign developed by BETC. The prints play with the idea of the kitschy neon signs of dodgy nightclubs. A closer look reveals that the signs read “The Pole”, “The Wall”, “The Tree” and “The Rail”… hardly desirable destinations for a driver. The message is strong and clear: “Don’t let alcohol drive you to the wrong place”.