To celebrate the release of the new album by Phoenix, Bankrupt!, Air France Music and BETC have launched “Phoenix in the Sky” giving users the chance to join the group in New York for their concert at the Barclays Center on October 2. The rules are simple: just find the track hidden in the sky with the Air France Music app for a chance to win a trip for two to New York! Air France Music is also giving its fans a new song, Music in The Sky, available only on the application for Android and iPhone.
For the launch of Watch_Dogs, the highly anticipated open world action game, Ubisoft and BETC Paris have launched Watch_Dogs WeareData, an experiential website that gathers and graphs the publicly available data that govern city life. In the Watch_Dogs game the fictionalized city of Chicago is run by a Central Operating System (CTOS), linking the city’s online infrastructure and public security installations to one centralized hub. With WeareData, visitors will discover that the hyper-connected world portrayed in Watch_Dogs is already a reality, by allowing users to access real-time data on the cities of Berlin, London and Paris. See how the WeareData site was made here.
This year the Young Director Award is back with this great little film, once again made by BETC, illustrating their signature: “Directing, it’s in your bones”. Directed by Gioacchino and produced by Moonwalk Films, the film will be screened on Thursday night at the JW Marriot Theatre for the Cannes Lions Festival.
The car rental brand Sixt has released 3 new films for the French market created by BETC Paris. Sixt promises its customers an enjoyable and thrilling experience with fun and trendy cars at an affordable price (from 22 €/day). “Better car – Better you” is the tagline of the 3 films featuring the emblematic Mister Booster in his orange suit who gives customers the confidence they need to bring out a better version of themselves.
The new evian film, baby&me, which we wrote about recently on the blog, has already got over 100 million views! Now it’s your turn to “babyfy” yourself with the baby&me app that we have just launched on the App Store, on Google Play and on Facebook. Developed by BETC Digital and B-Reel, this new app, thanks to sophisticated facial recognition software, will let you reveal your “baby-self”.
This month Peugeot is launching the new crossover 2008. We have teamed up with the brand to produce a new film, directed by Antoine Bardou-Jacquet, that transforms the most ordinary trip into an epic adventure and that encourages you to see the city in a different light.
For the summer season, we have created a new print campaign for Decathlon with the tagline “We Make Sport Easier.” The French sports equipment retailer was founded in 1976 with the mission of democratizing sport by making it cheap, easy and accessible for everyone. The brand also prides itself in the advice that its passionate staff gives to its customers. The new campaign, shot by the American photographer Geof Kern in South Africa, shows people hiking, surfing and horse jumping, all with the helping hand of the Decathlon staff.
The evian babies are back! On April 21st the new worldwide brand campaign created by BETC Paris for evian will be launched with the new film “Baby and Me”. This time the babies are sharing the stage with their adult selves to the cult tune “Here comes the Hotstepper”, remixed by Yuksek, available on iTunes. The film will be launched simultaneously on digital platforms in a dozen countries (France, Belgium, Switzerland, Germany, United Kingdom, United States, Canada, Russia, Ukraine, Dubai, Singapore, Taiwan, Japan) on April 21st. An outdoor poster campaign will follow, starting in France on May 15th. evian also wanted to give everyone the chance to try the experience for themselves and discover their inner baby so BETC Digital teamed up with B-Reel to create a special app that uses advanced facial recognition software to create a baby version of yourself that you can share with your friends. The app will be available from mid-May.
One month after the launch of three viral videos, Peugeot and BETC have launched the campaign for the new GTi in over a dozen countries. The campaign revolves around a film featuring a passionate guitarist improvising on his electric guitar. The concept is developed in print, billboards, cinema, online and non-media. In France an exclusive online GTi experience will be available on the www.lequipe.fr website on April 11.
For the launch of the new Peugeot 208 GTi, BETC has developed a viral web campaign with three teasers. The films evoke the power of the GTi myth with a contemporary interpretation of one of the finest sporting signatures of the brand. These teasers show how the return of this symbol of sports chic can awaken the passion of a virtuoso guitarist, the feelings of a woman getting ready for the day or the inspiration of a hairdresser on fire!