Boursorama – the bank that lets you avoid the bank!
A pioneering provider of 100% mobile banking, Boursorama Banque‘s digital expertise has so far allowed the group to attract an additional almost 800 000 new customers, all looking for a more modern approach to banking. Today, the brand is taking its efforts to the next level by unveiling the underlying objective of its technological strategy – allowing customers to do their banking without the usual headaches: no more banking fees, no more queues, no more paperwork & no more impractical branch opening times.
The initiative represents a group-wide commitment, and marks the entry into a new era in the company’s history that sees the bank take on a more user-friendly public persona.
The concept of the new video created by BETC is simple, portraying a customer being freed from all the usual negative aspects of banking thanks to the advantages offered by Boursorama Banque.
This highly colourful and energetic clip is a conscious departure from the tired formats of traditional banking ads, providing the sector with a much-needed breath of fresh air. The influence of talented Spanish directorial collective CANADA is backed up by the iconic Elvis track “A Little Less Conversation”, creating a tone of dynamism and liberation that permeates the video.
The clip will be shown on TV from this Sunday, appearing on Youtube as of Monday and in cinemas from March 23rd.
Free yourself from banking – bank with Boursorama.
Total launches its new Space Travellers ad campaign
Total is launching its new Space Travellers ad campaign featuring Total’s upgraded network of service stations in France and around the world. Created with advertising agency BETC, the quirky campaign will be deployed internationally, in Europe, North Africa, the Middle East and Asia.
“We wanted to show how Total reinvents itself every day to remain the favorite brand of customers and their first choice of station to pull in to”, explained Philippe Boisseau, Member of Total’s Executive Committee and President of Marketing & Services. “The campaign reflects the new face of our brand and our ability to innovate to improve the lives of our customers, whether by upgrading our stations, by offering new products and services or strongly digitalizing our businesses with contactless payment or free Wi-Fi access. These selling points make us much more than a mere fuel retailer.”
The campaign’s main focus, the Space Travellers commercial created by BETC, depicts a half-human, half-extra-terrestrial crew, whose low-on-fuel spaceship touches down at a Total service station. Despite being light-years away from Earth, the members of this crew find everything they need and more at the station, from Excellium fuel to the store’s wares, a café and free Wi-Fi. They enjoy a pleasant, refreshing break before continuing on their way, newly “energized”.
“Once the retail network had been updated, it was important to let motorists know something different was going on at Total stations and to invite them to experience the difference”, stressed Mercedes Erra, Founder of BETC and Executive President Havas Worldwide. “Making humorous use of sci-fi tropes, this commercial creates an emotional bond and worked well to promote the reinvention of the Total service stations, which are based on innovation and human interactions.”
The video will play as part of a multimedia campaign managed by Dentsu-Vizeum, on television, at movie houses, on social media and in service stations.
A New Tagline for Stations: “Energizing Life. Every Day.”
As part of its corporate brand positioning “Committed to Better Energy” launched in 2014, this ad campaign unveils the new tagline of our service station network “Energizing Life. Every Day.”
With more than four million customers served daily worldwide, the public definitely knows where to turn. By switching to a new marketing tagline, Total aimed to place its service station network in a modern, future-focused era, while staying faithful to its initial trademark: customer care and quality of products and services.
The new tagline is more than catchy words. It’s a strong promise to customers that Total stations change with the times and are enjoyable, pleasant places to be.
Collapse is an interactive digital experience, created by BETC Paris to promote Ubisoft’s upcoming online open world action role-playing game, ‘Tom Clancy’s The Division’. Based on the game’s fictive yet realistic storyline, which takes place in a society on the brink of destruction, Collapse is an end of society simulator that uses real data to create a personalized experience of events to set the scene before the game launches on March 8.
Collapse – highlighting the fragility of society today
Collapse is a powerful reminder of the fragility and complexity of the interdependent systems that we rely on daily – power, transport, banking, hospitals and communications. When one fails, others follow, creating a deadly domino effect that can cripple society in a matter of days. Through a sequence of interactive storytelling, Collapse takes viewers through the consequences of the fictional Variola Chimera pandemic, demonstrating how quickly the cities and society that we take for granted can fall apart.
‘Tom Clancy’s The Division’
Launching on March 8, 2016, Tom Clancy’s The Division (TCTD) is set in a society on the brink of collapse. The game immerses players in a mid-crisis New York City, which has been devastated by a fictional strain of smallpox – the Variola Chimera virus. As chaos reigns, The Division, a classified unit of self-supported tactical agents, is activated in the middle of the epidemic to restore order and reclaim the city.
A realistic, local and global simulation
Collapse is a realistic, local and global experience, inspired by existing epidemic models. BETC Paris developed the platform using Open Street Map, NASA open source data and IATA Flight routes, with input from emergency risk specialists and public service employees. It can be played across several thousand cities worldwide, home to 95% of the world’s population.
The simulation starts in the user’s chosen city, which finds them contaminated with smallpox, and suffering a high fever. The user is met with several options – Stay at home? Go to the pharmacy? Go to hospital? Each option causes its own trail of contamination and subsequent ripple effect, which has the user witness first-hand their own city’s destruction and its rapid global impact, with eye-opening consequences.
Collapse data in numbers
Each city was built around key urban locations, featuring almost half a million of them, to make the experience as realistic as possible. The Collapse experience features over 11,150 hospitals, 195,000 supermarkets, 105,000 pharmacies, 165,500 banks, 4,600 airports, 250 power stations, and 4,000 jails, some of which users may well walk past every day.
A unique simulation model
Collapse simulates a different experience depending on the selected city: the virus never spreads the same way. The propagation of the virus has been calculated according to data specific to each city. At a local level, the speed of infection coincides with the population density, the size of each city, the number of hospitals, and how the city is connected with other local municipalities. On a wider scale, a city’s geographical location and how it is connected to the rest of the world play a vital role. The virus is mostly transmitted through international airline connections, of which there are over 77,000 a day.
Stéphane Xiberras, Executive Creative Director of BETC Paris, highlights: “Our goal was to create a realistic, personalized experience that would immerse users in the chaotic narrative of Tom Clancy’s The Division. By working with risk specialists and using real data, the team behind Collapse give users unforgettable insight into the fragility of our society, from Stellenbosch in South Africa and Carlisle in the UK to Bangkok and New York.”
BETC Paris combined HTML5 and WebGL to create a dedicated 3D engine, to allow users to experience Collapse online. Rather than just using regular jpg background maps, particles are used to show the organic spread of the virus, as well as represent data. By relying on graphic cards (more specifically GP-GPU) instead of regular processors (CPU), Collapse is an extremely rich and immersive simulation, creating a new type of web experience.
How long will it take for society and the world to collapse?
Tom Clancy’s The Division will launch on March 8, 2016.
BETC Luxe & BETC Pop present the new l’Homme campaign for Yves Saint Laurent Beauty
BETC Paris continues the collaboration with Yves Saint Laurent Beauté, following the release of Black Opium Nuit Blanche earlier this month. BETC Pop and BETC Luxe are launching a global campaign for the men’s fragrance L’Homme, featuring YSL Beauty muse Vinnie Woolston.
The American director Colin Tilley, famous for his music videos for among others Kendrick Lamar, Justin Timberlake, Usher and Nicki Minaj, directed the film.
Tilley was an obvious choice says Jasmine Loignon, Creative Director at BETC Paris,
« Colin’s way of working was exactly what we were looking for. His black and white images were haunting, brutally raw, and authentic. The camera work was super intricate, and he just had an insane energy, and it translated beautifully into our film. »
Accompanying the film, which will be broadcast on TV and online, is a print campaign, shot by Billy Kidd.
Ubisoft & BETC launch the Charge for Far Cry Primal
Far Cry Primal, Ubisoft’s award-winning franchise that stormed the tropics and the Himalayas, now enters the fight for humanity’s survival at the Mesolithic era.
To promote the launch of the game, BETC Paris created a trailer “The Charge” , truly showing the brutal savagery of the Stone Age.
Far Cry Primal is the ultimate journey to the origins of humanity, where the player needs to learn to survive and become a predator to conquer the wild land of Oros.
By tracing a soldier through the ages, the film powerfully shows the bestiality of the Stone Age and the challenges for the player, used to being heavily armed. In the first scenes of the ad, the soldier is equipped with the powerful weapons and technology of today, but finds himself increasingly powerless as he goes back in time. Finally he arrives face to face with a sabre-toothed tiger. Unarmed, he has to trust his courage and animal instinct to go from prey to predator!
Every soccer nation has its own « Clasico » – whether its Real Madrid vs Barcelona, or Manchester United vs Liverpool.
In France, the most epic game is the one between Olympique de Marseille (OM) and Paris Saint Germain, this year on the 7th of February. For over 20 years now, CANAL+ has exclusive rights on the live broadcast.
To promote the broadcast of the cult game, CANAL+ and its agency BETC created a campaign showing a die-hard dedicated OM-fan. However, his job makes it impossible for him to watch a single game. Until one day..
The ad will be broadcast online, and on French TV. It is followed by a social media competition where the winners will be those with the best Clasico knowledge.
Discover Black Opium Nuit Blanche, a unique second screen experience
BETC Luxe & BETC POP present BLACK OPIUM Nuit Blanche by Yves Saint Laurent Beauty
Following the successful launch of the women’s perfume Black Opium, BETC Luxe and BETC Pop are now bringing out « Black Opium Nuit Blanche », a unique second screen experience.
Targeting an audience of women between 15-25 years of age, the second screen technology allows the user to connect 2 devices and join YSL Black Opium muse Edie Campbell in a night out, directed by the young talent Louis de Caunes.
The user goes on to the website http://www.yslblackopium.com/, and connects hers or his smartphone with the computer. Once connected, the users phone becomes that of Edie Campbell and we’re brought along for an intense night out in a city that never sleeps.
The experience is set to the energetic tune »Who Wants It » by KCPK.
Decathlon celebrates 40 years of innovative sports equipment
The French sport retailer Decathlon turns 40 this year. What some might not know is that they since 40 years also are a leading innovator of sporting equipment and behind classic objects such as the portable basketball hoop by Kipsta, the snorkelling mask Easybreath by Tribord and a tent by Quechua that assembles in 2 seconds.
The products are used everyday by millions of people and you can’t help but wonder how we did without them. Hang on – what did we do before?
Inspired by Decathlon’s wide range of innovative products, BETC shopper takes us on a little journey in time back to when sweaters lived dangerous lives as football goals and putting up a tent could take even the most experienced camper an hour of cursing.
Following a teasing phase on Decathlon’s facebook page, the film is launched on the 20th of January. Fans are invited to share their own sport related childhood memories.
La Croix (English: “The Cross”) is a daily French general-interest Roman Catholic newspaper, something that comes with a lot of prejudice.
With this campaign, created by BETC Paris, La Croix wants to let people know that the content of the newspaper might not be exactly what people believe.
About La Croix
La Croix (English: The Cross) is a daily French general-interest Roman Catholic newspaper. It is published in Paris and distributed throughout France. It is not explicitly left or right on major political issues and ought not be confused with a religious newspaper—its topics are of general interest: world news, the economy, religion and spirituality, parenting, culture and science.