24 03 14
Names not numbers
Every year, 300,000 women die from pregnancy-related complications or unsafe abortions: every one of these deaths is due to poor medical conditions or political conditions. To highlight this major problem Médecins du Monde and BETC Paris have created a machine designed to print the name of each one of these women on a pre-addressed postcard that passersby can take and send to their local politician. But each card only lasts for one minute; after that it becomes “lost”.
On 8 March, International Women’s Day, the machine was placed near the Centre Pompidou in Paris where over a thousand people took a card to send to Najat Vallaud-Belkacem, the French Minister of Women’s Rights. A digital version of the machine was also created on the Names not numbers website, enabling users to send an e-card to their local politician or to Ban Ki-moon, the Secretary General of the United Nations.
03 03 14
The new Aigle campaign is the third chapter of the saga devoted to its iconic founding product: Wellington boots. Inspired by a model from the 1960s and hand-made in France, Miss Juliette is a feminine, smart urban boot available in three models. Through this new campaign, the French brand is thus pursuing its “fashion” drive, once again revisiting its heritage. The two poetic and fresh visuals of the campaign are on display in retail outlets, press, posters and web videos from 1 March in France and also abroad, in particular in Asia.
26 02 14
For the new Disneyland Paris campaign, we came up with a new approach with family at its heart. With 2 films, as well as outdoor and online parts, the campaign takes inspiration from everyday family life, showing parents how their children are growing up fast, and in the most sensitive, sympathetic, intimate and genuine way, emphasizing how these are moments to be cherished.
18 02 14
In 2013, the biggest French lottery jackpot, the FDJ Super Loto took place in the middle of the cold, grey winter. We decided this was the perfect opportunity to create a little gift to keep people warm and bring them some luck for the big draw so we designed “The Lucky Gloves,” a special pair of gloves with the index and middle finger stitched together to make people cross their fingers. Check out this video case study to see how ten thousand pairs of Lucky Gloves were handed out in five French cities to turn cold hands into lucky ones.
07 02 14
The big leap
Lacoste’s first advertising film, “The Big Leap”, created by BETC Paris and directed by Seb Edwards, is a metaphor for the brand promise “Life is a beautiful sport”. The film is the epic story of a first kiss and of a man overcoming his fears to show a woman he loves her. Premiering in France on February 7th during the Winter Olympics, the campaign will run globally from March 2014 onwards. It includes a 30-sec film for TV and a 60-sec film for cinema as well as print and outdoor components and a digital activation.
23 01 14
The ultimate sleep
Launched two years ago, the Ibis Sweet Bed is now found in almost every Ibis hotel. The frame, the mattress, the duvet: everything about the bed was designed to ensure the best possible sleep. From 2014, the bed will be sold in stores around the world and now, any place on earth can potentially become the best place to sleep.
We dared Ibis to go beyond the comfort of their hotel rooms with the “Ultimate Sleep” challenge: equipped with an Ibis Sweet Bed a passionate adventurer will try to sleep in places where no one has been able to sleep before. Ibis and BETC chose to work with Vice Production to assemble a team of professional adventurers who embarked on a two-week expedition through the Amazon, from Manaus to Brazil and up to Mount Roraima in Venezuela, The Devil’s Mountain, where Anton Chevernak attempted to get the Ultimate Sleep. The adventure became a 14-minute documentary presented on an interactive platform created by BETC Digital and developed by Anonymous: ibis-expedition.com.
21 01 14
New Sporto Kantes video
For the release of their new EP, the french band Sporto Kantes has launched a new music video featuring Ventury’s remix of their track “Lee”. Directed by Jules & Joseph, written by Adrian Skenderovic and Alphons Conzen from BETC and produced by Rita Films, the video is about a quiet suburban family who hire a real chicano gangster to teach their lovely son how to become a real O.G.
03 01 14
To start off the new year on the right foot, Canal+ has decided to give some classic feel good moments with this digital greeting card. Designed by BETC based on the model of the “useless web”, the card invites you to experience 3 simple and free moments of pure happiness: stroking a poney’s mane, skipping stones on a pond or listening to your voice echo around a mountain. The experience is completed by wacky little tutorials put together in collaboration with L’Œil de Links, the Canal+ program devoted to creativity on the web. To start off your year with some humor and creativity: morehappiness.canalplus.com
19 12 13
Journalists captured and killed, imprisoned bloggers and rampant censorship; Reporters Without Borders (RSF) has just released its latest annual round-up which shows that freedom of information is still under constant threat. To point out the dangers of this intensifying pressure, we have developed a new campaign in collaboration with RSF: Great People. The film is a cheeky reminder of the kind of information we would be getting in a world without journalists. Made in collaboration with Rita Films and Green United Music, the campaign will be broadcast on the major French TV channels and online from December 21st.
02 12 13
Advertiser of the year
The 2013 Eurobest Advertiser of the Year award, has just been awarded to Canal+. This annual award rewards an advertiser born out of Europe that has truly broken the mould with its marketing, embracing and encouraging creative work from their agencies. In recent years, working with its agency BETC, Canal+ has won two Eurobest Grands Prix, five Gold, two Silver and four Bronze awards. The award will be presented during the Eurobest Awards on 6 December in Lisbon. Here’s a little video reminder of some of the best Canal+ campaigns.