For the launch of the new Peugeot 308 GTi, Peugeot Sport International and BETC have created a comprehensive cross-media campaign that showcases the extreme performances of the car, which was designed and developed to achieve 270 horsepower and to accelerate from 0 to 100 km/h in 6 seconds.
The campaign film sets up the Peugeot 308 GTi by Peugeot Sport in a spectacular car chase through the city. Beyond the technical prowess of the stunts orchestrated by Michel Julienne’s teams, the director Noam Murro (300: Rise of an Empire, Smart People), in association with Wanda Productions, managed to tame Crystal, Hollywood’s cheekiest and most playful capuchin monkey who appeared in Night at the Museum and The Hangover.
Throughout the campaign, with the hashtag #PushTheLimits you can interact and show how you pushed the limits like the Peugeot 308GTi by Peugeot Sport.
Blades : the new trailer for Assassin’s Creed Syndicate
From the underground Victorian London, Jacob sends a message: Oppression has to end.
The new opus of Ubisoft’s #1 license, Assasin’s Creed Syndicate that comes out on the 23rd of October, takes place in London in the year of 1868, in the heart of the industrial revolution. An era marked by unprecedented progress, but also social injustice with an oppressed working class.
BETC has created the official trailer of Assassin’s Creed Syndicate, which was directed by Megaforce and produced by Iconoclast.
Ubisoft & BETC launch The XIXth Century Search Engine
Ubisoft and BETC announce the 19th Century Search Engine; an imagination of what a search engine would have looked like in 1868 if the internet had existed.
The new opus of Ubisoft’s #1 license, Assasin’s Creed Syndicate that comes out on the 23rd of October, takes place in London in the year of 1868, in the heart of the industrial revolution.
An era marked by unprecedented progress, but also social injustice with an oppressed working class.
The 19th Century Search Engine is a rich historical research tool; filled with hundreds of pieces of original content, accurate yet tongue in cheek, using real illustrations from the era. It allows users to discover the sometimes-ugly truths of a celebrated epoch, before the launch of the game.
By typing in typical search words the user discovers a society resembling a factory, driven by coal and sweat from its workers. The Search Engine reveals less known sides of Victorian London – learn about the beginnings of rugby, sell your molars to make a quick buck, educate yourself on etiquette and manners of the time or just laugh at the lolcats of 1868.
Schneider Electric’s Butterfly Effect by BETC Digital
BETC digital developed a new B2B campaign for Schneider Electric supporting the brand’s signature “Life Is On”.
Through the two films we get to know a couple of everyday heroes – used to act in the background and solve problems behind the scenes.
The campaign focuses on the people who use Schneider Electric solutions and show the value of their work. Thanks to Schneider Electric business solutions, companies can solve problems or take on big challenges totally seamlessly.
The films are built on the principle of the butterfly effect and demonstrates the possible huge impact a seemingly tiny, every day action can have, and the disasters that can be avoided – provided you have the right equipment.
The result is a campaign that reminds us that B2B ads can also be creatively ambitious and entertaining as well as efficient in reaching the B2B target.
In their lifetime, 1 in 8 women are diagnosed with breast cancer. The earlier it is detected, the higher are the chances for recovery.
For the Breast Cancer Awareness Month, BETC and Carte Noire have created a social campaign under the hashtag #AuNomDesSeins (“In the name of breasts”).
The colourful video that promotes the campaign features famous French personalities such as singer Micky Green, underwear designer Chantal Thomass and musician Yelle; posing with an object representing their favourite nickname for their breasts. Melons, fried eggs, pears and satellites flash by to the catchy original soundtrack, performed by Yelle.
The humoristic and pop-inspired campaign encourages women to get regular breast screenings and asks them to post their own pictures on social media under #AuNomDesSeins in order to spread the word. Shot by the young director trio M.A.L (Control Films), the vivid film has a serious message – to keep the nickname, make sure to book a screening on time.
The campaign was created by BETC for Carte Noire, official partner of the French organization “Le cancer du sein – parlons-en” (“Let’s talk about breast cancer”).
Autumn 2015 marks a turning point in the history of the lifestyle fashion brand GANT. In collaboration with BETC, GANT is repositioning itself with a global advertising campaign that goes back to its roots on Ivy League university campuses and its iconic product, the button-down shirt.
Unveiled on 3 September, this worldwide campaign includes a film and a gallery of five outdoor visuals that will be featured in the press, outdoor, in cinemas, in stores and on social media throughout the autumn and right through to 2016. The film shows life on prestigious Ivy League university campuses back in the 1950s, from highflying political and artistic ambition and civil rights demonstrations, to partying, sport and love stories. The print campaign celebrates five former Ivy League students with remarkable careers, each of whom has changed the world in their own way. Five very different personalities united in their attachment to the iconic GANT shirt.
• Tracy K. Smith, winner of the Pulitzer Prize for Poetry. Poet and educator. (Harvard, 1990–1997)
• Jennifer Staple-Clark. Founder of Unite for Sight. Supporting eye clinics in the developing world. (Yale, 1998–2003)
• Natvar Bhavsar, Painter. Pioneer of colorfield painting. (University of Pennsylvania, 1961–1965)
• Mark Plotkin, Ethnobotanist and President of The Amazon Conservation Team. A non-profit organization dedicated to preserving South American rainforests. (Yale, 1979–1981)
• George Weiner. Founder and CEO of Whole Whale. A digital agency that leverages data and technology to increase the impact of nonprofits. (University of Pennsylvania, 2001–2005)
To announce the Cube S, the new 100% wifi decoder by Canal+, we developed a new campaign in the tradition of the sci-fi blockbuster trailer. This new film brings the power of the new Cube S to life with an epic inspired by the great classics of the sci-fi genre.
How does a small French underwear brand with no money launch in the US? If you’re Le Slip Français, you turn to KickStarter. We helped the brand to build a story around the universal image of the “French lover”. Enter Léo, a mannequin who falls in love with Sherry, a Californian (plastic) beauty. The two meet during Paris Fashion Week and it is love at first sight. But soon, Sherry is taken back to L.A. To reunite with his beloved, Léo turned to Kickstarter: he needs $30,000 to open the first Slip Français shop in L.A. and be reunited with his sweetheart.
How do you get Americans to invest in a plastic mannequin’s Kickstarter love story, for a brand they’ve never heard of? You send him on a crazy road trip across the US to meet people, garner media attention and raise awareness of the Slip Français brand. In a way, the love story became a metaphor for this small French underwear brand’s big American dream. People invested in the project by buying the limited collection on KickStarter to help Léo, and followed his adventures on his Facebook, Twitter and Instagram accounts.
He reached the Kickstarter target and the L.A. pop-up store was a success: Le Slip Français earned a lot of attention in the American media. But what about Léo and Sherry, did they end up living happily ever after? Watch the road movie to find out.
For this new poster campaign, “Little big baby”, BETC and evian have created a set of twins. This print campaign is unique with a side-by-side presentation of two posters. In the first, we see the legs of an adult with a bottle of evian and in the second, which is an extension of the image, a baby’s upper body and head: a “before and after” treatment that spans several generations. A sleepy surfer, a girl in a deckchair, a bather sitting in a rubber ring, or a diver on a rock: whatever our age, aren’t we all just big babies in the end?
Today, more than 300 million people use an ad blocking extension on their web browser to remove annoying ads on the Internet. D&AD decided to take a creative approach to the challenge and came up with an alternative solution: The Ad Filter. Created and developed by BETC, the Ad Filter plug-in blocks boring ads and automatically replaces them by D&AD winners.
As Olivier Apers, Creative Director at BETC Paris, explains “We wanted to demonstrate that people don’t hate advertising, they just hate bad advertising.” Install the plug-in and enjoy a daily dose of great ideas without even having to think about it: www.dandad.org/en/ad-filter