BETC Luxe & BETC Pop present the new l’Homme campaign for Yves Saint Laurent Beauty
BETC Paris continues the collaboration with Yves Saint Laurent Beauté, following the release of Black Opium Nuit Blanche earlier this month. BETC Pop and BETC Luxe are launching a global campaign for the men’s fragrance L’Homme, featuring YSL Beauty muse Vinnie Woolston.
The American director Colin Tilley, famous for his music videos for among others Kendrick Lamar, Justin Timberlake, Usher and Nicki Minaj, directed the film.
Tilley was an obvious choice says Jasmine Loignon, Creative Director at BETC Paris,
« Colin’s way of working was exactly what we were looking for. His black and white images were haunting, brutally raw, and authentic. The camera work was super intricate, and he just had an insane energy, and it translated beautifully into our film. »
Accompanying the film, which will be broadcast on TV and online, is a print campaign, shot by Billy Kidd.
Ubisoft & BETC launch the Charge for Far Cry Primal
Far Cry Primal, Ubisoft’s award-winning franchise that stormed the tropics and the Himalayas, now enters the fight for humanity’s survival at the Mesolithic era.
To promote the launch of the game, BETC Paris created a trailer “The Charge” , truly showing the brutal savagery of the Stone Age.
Far Cry Primal is the ultimate journey to the origins of humanity, where the player needs to learn to survive and become a predator to conquer the wild land of Oros.
By tracing a soldier through the ages, the film powerfully shows the bestiality of the Stone Age and the challenges for the player, used to being heavily armed. In the first scenes of the ad, the soldier is equipped with the powerful weapons and technology of today, but finds himself increasingly powerless as he goes back in time. Finally he arrives face to face with a sabre-toothed tiger. Unarmed, he has to trust his courage and animal instinct to go from prey to predator!
Every soccer nation has its own « Clasico » – whether its Real Madrid vs Barcelona, or Manchester United vs Liverpool.
In France, the most epic game is the one between Olympique de Marseille (OM) and Paris Saint Germain, this year on the 7th of February. For over 20 years now, CANAL+ has exclusive rights on the live broadcast.
To promote the broadcast of the cult game, CANAL+ and its agency BETC created a campaign showing a die-hard dedicated OM-fan. However, his job makes it impossible for him to watch a single game. Until one day..
The ad will be broadcast online, and on French TV. It is followed by a social media competition where the winners will be those with the best Clasico knowledge.
Discover Black Opium Nuit Blanche, a unique second screen experience
BETC Luxe & BETC POP present BLACK OPIUM Nuit Blanche by Yves Saint Laurent Beauty
Following the successful launch of the women’s perfume Black Opium, BETC Luxe and BETC Pop are now bringing out « Black Opium Nuit Blanche », a unique second screen experience.
Targeting an audience of women between 15-25 years of age, the second screen technology allows the user to connect 2 devices and join YSL Black Opium muse Edie Campbell in a night out, directed by the young talent Louis de Caunes.
The user goes on to the website http://www.yslblackopium.com/, and connects hers or his smartphone with the computer. Once connected, the users phone becomes that of Edie Campbell and we’re brought along for an intense night out in a city that never sleeps.
The experience is set to the energetic tune »Who Wants It » by KCPK.
Decathlon celebrates 40 years of innovative sports equipment
The French sport retailer Decathlon turns 40 this year. What some might not know is that they since 40 years also are a leading innovator of sporting equipment and behind classic objects such as the portable basketball hoop by Kipsta, the snorkelling mask Easybreath by Tribord and a tent by Quechua that assembles in 2 seconds.
The products are used everyday by millions of people and you can’t help but wonder how we did without them. Hang on – what did we do before?
Inspired by Decathlon’s wide range of innovative products, BETC shopper takes us on a little journey in time back to when sweaters lived dangerous lives as football goals and putting up a tent could take even the most experienced camper an hour of cursing.
Following a teasing phase on Decathlon’s facebook page, the film is launched on the 20th of January. Fans are invited to share their own sport related childhood memories.
La Croix (English: “The Cross”) is a daily French general-interest Roman Catholic newspaper, something that comes with a lot of prejudice.
With this campaign, created by BETC Paris, La Croix wants to let people know that the content of the newspaper might not be exactly what people believe.
About La Croix
La Croix (English: The Cross) is a daily French general-interest Roman Catholic newspaper. It is published in Paris and distributed throughout France. It is not explicitly left or right on major political issues and ought not be confused with a religious newspaper—its topics are of general interest: world news, the economy, religion and spirituality, parenting, culture and science.
Without independant reporters, war would just be a nice show
Reporters Without Borders are releasing their 50th photography book promoting the freedom of information, dedicated to photographer Robert Capa. For the occasion, the organisation and its agency BETC created a new film, online from the 13th of January 2016.
The film seeks to raise awareness among the public as well as among publishers, of the urgency to support the profession of the photo reporters who risk their in order to inform us and provide the world with independent images, often different from the ones governments want us to see.
To support those that risk their lives to bring us the truth, go to rsf.org
The cleaning product brand Cillit Bang is launching its first global campaign,“The Mechanic”, created by BETC Paris. Flashdance fans will enjoy the film that introduces a new genre: « Cleantertainment »
If cleaning product campaigns in general tend to look the same, this one will hopefully sweep you off your feet.. In the film, launched on the web and TV, we meet a mechanic who discovers how efficient Cillit Bang’s products are while putting on quite a show.
The ad was directed by Michael Gracey and produced through Partizan. Daniel Cloud Campos is the hero of the film, especially known for being a front dancer on Madonna’s tours.
The intense choreography is set to a BETC Pop edit of the classic Flashdance tune “She’s a Maniac”.
BOUYGUES TELECOM and BETC kick off collaboration with longboard road trip.
Bouygues Telecom, the leading French telecom company, launches a new campaign, created by its agency BETC who won the account earlier this fall. The film introduces not only a new signature but also a new future for the brand.
With the campaign, Bouygues Telecom establishes its new brand strategy. After a time of profound transformation of its offers and the creation of a strategy that places the consumer at heart, there was just one step left: to let people know.
In order to do so, Bouygues proudly presents their new signature: we love technology
Bouygues Telecom positions itself on the forefront of technology and new development. Today, technology is for everyone, and it’s a pleasure. The pleasure of sharing photos, watching videos on the phone, the pleasure of listening to music. To show this, Bouygues Telecom and BETC created a film that celebrates the joys of technology.
Thanks to Bouygues’ outstanding 4G networks, we’re brought along on a connected road trip with the Longboard Girls Crew. From Bagnères-de-Bigorre to Biarritz, the film is a real documentary of the Longboard girls’ way of life – skating, sharing and friendship.
The film is set to Talisco’s « The Keys » and it was directed by the international star of skate films: Ty Evans, who also directed the celebrated film “We are Blood”.
The TV campaign is accompanied by an outdoor and press campaign, a digital visual campaign, cinema, a social media campaign and a mobile pre-roll produced in 360° to create an immersive experience at the heart of the Longboard Girls Crew.