14 11 13
L’invitation au voyage
Louis Vuitton‘s new film campaign is an opulent affair. Directed by Romain Gavras and produced by BETC, the film features the American model Arizona Muse, who makes an extraordinary entrance, transported to Venice by hot air balloon. She finds herself at a fantastical ball where she is serenaded by David Bowie on the harpsichord with his song “I’d Rather Be High”.
07 11 13
Building on the success of the 208 since its launch one year and a half ago, Peugeot is back with a new film created by BETC and directed by Xavier Mairesse (Wanda) with music by Jabberwocky. The film reinvents Carlo Collodi’s famous tale with a modern Pinocchio, a robot who comes to life through the new physical sensations he experiences at the wheel of a Peugeot 208.
04 11 13
For the launch of the new series Tunnel by Canal+ we have designed a campaign that recreates the scary and nail-biting atmosphere of this thriller. Directed by Dominik Moll and Ben Richards, Tunnel features two cops who have nothing in common, launched on the trace of a serial killer who is determined to reveal a series of truths. Like the series, the campaign is a French-English collaboration between the French photographer Jean-Baptiste Degez and English illustrator Hello Von. The campaign exists as both traditional prints and a digital outdoor version.
18 10 13
15 years of the Louis Vuitton City Guides
For the 15 years of the City Guides we collaborated with Louis Vuitton to take the guide on a new journey, taking in fifteen of the world’s most exciting cities across all its inhabited continents: Beijing, Cape Town, Hong Kong, London, Los Angeles, Mexico City, Miami, Moscow, New York, Paris, São Paulo, Seoul, Sydney, Tokyo and Venice. Readers will rediscover the guides’ offbeat and refreshing take on fashion, design, contemporary art, food and culture, but with a fresh lease on life: new features, new perspectives, new contributors, and a new layout—all more lively and more cohesive, to make readers feel entirely at home, so that they can easily find their bearings from one city to the next, from one guide to the next.
12 09 13
On the 21st of September Canal+ is launching a new channel, Canal+ Séries, fully dedicated to TV series. With the launch of the channel, Canal+ confirms its dedication to the genre: as well as screening major new series, Canal+ has also established itself as a producer of original content including The Returned (Les Revenants), Spiral and Braquo. The campaign for the new channel, created by BETC Paris, is a tribute to series and their addictiveness – once you start watching you’re dying to see what happens next. This idea was the starting point for the creative team of Jean-Christophe Royer and Eric Astorgue, who were also behind The Closet and The Bear. The film “The Clowns” was directed by Steve Rogers and is followed by an outdoor campaign all over France from 15 September.
05 09 13
War on Screen
Unique in the landscape of international film festivals, War on Screen is a new festival that will be held from October 2-6 with the aim of highlighting the links between war and cinema in the broadest sense. The festival focuses on one of the greatest cinematic fields in a region that was directly affected by war, the Champagne region, and aims to show the variety of relationships between cinema and the wars that shake the world. Designed by BETC, the campaign for War on Screen consists of a visual (poster and press) and a tongue-in-cheek trailer depicting a soldier who has just landed in Champagne.
25 08 13
Hide your digital footprint
The WATCH_DOGS WeAreData website, launched in July this year, demonstrated the quantity of data in 3 major cities (Paris, Berlin and London) that is publicly available. Ubisoft is now giving back the power with its new application H_IDE by WATCH_DOGS that lets the user control their digital footprint. The app encrypts the users’ social network interactions and eliminates any trace of their digital life so that they can visibly disappear from any social network. A first version of the application is available since August 21 on iOS and Android. It will continually be enriched during the coming weeks with new features such as additional voice filters and an augmented reality module for recognizing 3D images.
21 08 13
Design & Driving
Three years after introducing its new identity and signature “Motion & Emotion”, Peugeot is back with a new global campaign. Today the brand offers a range of cars where each model creates new driving sensations, so that every second is a new driving experience. We developed this message for Peugeot through a global multi-media campaign: the movie “Design & Driving”, unveiled on TV in France since 18 August, will be accompanied by a series of print ads and digital operations by the end of the year. The film raises the question that is asked everyday by the brand of the lion: “What can the design of a car be?”
10 07 13
Phoenix in the Sky
To celebrate the release of the new album by Phoenix, Bankrupt!, Air France Music and BETC have launched “Phoenix in the Sky” giving users the chance to join the group in New York for their concert at the Barclays Center on October 2. The rules are simple: just find the track hidden in the sky with the Air France Music app for a chance to win a trip for two to New York! Air France Music is also giving its fans a new song, Music in The Sky, available only on the application for Android and iPhone.
02 07 13
We Are Data
For the launch of Watch_Dogs, the highly anticipated open world action game, Ubisoft and BETC Paris have launched Watch_Dogs WeareData, an experiential website that gathers and graphs the publicly available data that govern city life. In the Watch_Dogs game the fictionalized city of Chicago is run by a Central Operating System (CTOS), linking the city’s online infrastructure and public security installations to one centralized hub. With WeareData, visitors will discover that the hyper-connected world portrayed in Watch_Dogs is already a reality, by allowing users to access real-time data on the cities of Berlin, London and Paris. See how the WeareData site was made here.