13ème Rue
I kill a friend 2
What we love in a thriller picture is not the crime itself, but the way it is solved.
With “I kill a friend”, step into the investigator’s shoes… and try to find out who commissioned your death.
13ème Rue
Biathlon
Because you’ve always wanted to know what would happen if a crime channel showed a sports competition!
Aigle
For the reintroduction of man into nature
By clustering together in crowded cities, we started to forget where we are from. We forgot the wilderness and the unpredictability of nature, which became more and more unfamiliar and hostile to us. It’s time to reconnect with it.
Aigle supports the reintroduction of Man into Nature.
Air France
Making the Sky the best place on Earth
What was originally a simple advertising claim finally set the course for the whole company.
With Air France, the journey itself matters as much as the destination.
Canal +
How to show that a TV channel is actually “more than TV”? How to prove that the movies it broadcasts can’t be ignored? How to prove that it is the best at telling stories to people?
That’s the challenge we have faced the last 15 years, working for Canal+.
Dulux Valentine
Walls are dancing
Let’s face it it: walls are boring. But if you put Dulux colors in the hands of street artist MWM and add a soundtrack by Monsieur Monsieur… it will make them dance
ECPAT
Stop child abuse
This basic insight works both for the cheap Bangladeshi socks you buy at the supermarket and for Child Pornography: No Demand, No Supply
Evian
Live Young
Who would expect a bunch of jiving toddlers to get over a 170 million views on youtube and skate their way into the Guinness book of World Records?
Lacoste
Un peu d'air sur terre
“Un peu d’air sur terre” resituates the historical know-how of Lacoste into the contemporary: a luxury in a stressful and polluted world, but also an elegance that is light, flowing and casual.
Le Parisien
Better to read one than meet one
He is always stressed and in a hurry. He is a selfish snob. He is tired, annoyed, rude and a loudmouth. Meet the Parisian (the guy, not the newspaper).
McDonald's
Come as you are
Think of a place where you are always welcome, regardless of your mood or look? The place where you can actually come as you are?
It’s amazing what a Big Mac can do.
Petit Bateau
The Months
Petit Bateau is the ultimate clothes brand for children. Not only though: Petit Bateau is for everyone, but speaks to the kid inside you.
How old are you? … in months.
Peugeot
Motion and Emotion
In the midst of the automotive market crisis, Peugeot redefines the « pleasure of driving » and the claim for creativity.
Because creativity derives from the perfect mix between technology and usability, intuition and hard work, motion and emotion.
SyFy
Open your heart to science fiction
Watching SyFy, the Science Fiction Channel, you will quickly get used to Captain Kirk’s weird ears and E.T.’s ugly fingers.
Open your heart to science fiction. So that such horrible things like “District 9” never exists.
Solidarité SIDA
Every Minute Counts
Did you know that? The minute you took to read this text, 6 people died from AIDS.
How do you make people realize that every minute counts?







































